Understand XML Sitemaps. This is another form of site map that is only visible to search bots, not to users. This is not a replacement for an HTML site map; it's generally a good idea to have both.[6] The XML Sitemap provides meta information to search engines, notably how often pages are updated. This can increase the speed that Google indexes new or updated content on your site.[7]

Divide your site map into categories (optional). If your site map lists more than 100 links, Google may mistake it for spam. It's best to list just the main categories instead, divided by topic, chronology, or some other method that helps your users.[4][5] For example, wikiHow's site map only lists general categories. Clicking "Aviation" takes you to a smaller "map" of Aviation-related pages.
Divide your site map into categories (optional). If your site map lists more than 100 links, Google may mistake it for spam. It's best to list just the main categories instead, divided by topic, chronology, or some other method that helps your users.[4][5] For example, wikiHow's site map only lists general categories. Clicking "Aviation" takes you to a smaller "map" of Aviation-related pages.
If you have a lot of errors on your site for Google, Google will start crawling slowly too. To speed up the crawl process, fix those errors. Simply 301 redirect those erroring pages to proper URLs on your site. If you don’t know where to find those errors: log into Google Search Console. If you have access to your site’s access logs, you can also look at those, preferably with a tool like Screaming Frog’s Log file analyzer. To prevent your site from being crawled slowly, it’s important that you regularly look at your site’s errors and fix them. We have a more extensive article on fixing 404 errors to help with that.
He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
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