With the Knowledge Graph, we’re continuing to go beyond keyword matching to better understand the people, places and things you care about. To do this, we not only organize information about webpages but other types of information too. Today, Google Search can help you search text from millions of books from major libraries, find travel times from your local public transit agency, or help you navigate data from public sources like the World Bank.
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If you have a lot of errors on your site for Google, Google will start crawling slowly too. To speed up the crawl process, fix those errors. Simply 301 redirect those erroring pages to proper URLs on your site. If you don’t know where to find those errors: log into Google Search Console. If you have access to your site’s access logs, you can also look at those, preferably with a tool like Screaming Frog’s Log file analyzer. To prevent your site from being crawled slowly, it’s important that you regularly look at your site’s errors and fix them. We have a more extensive article on fixing 404 errors to help with that.